A promotional trailer should help us launch our product or service. In the end, it is a tool to attract the attention of a target audience, generate expectations and sales. For this, we must take care of all the details: structure, video selection, rhythm, texts, narration, color, and sound.
In this case, I would like to share the process for the latest Onirike presentation trailer: a Devilish Games video game for which I am developing an Integral Audio solution: Music, Sound Design, and Sound Implementation in Middleware (FMOD and Unity).
Let’s get started.
The main objective of the sound section is to help with the construction of the story. We must accompany, clarify, and highlight what the images convey. For this, we use tools as narration, sound textures, music, and effects. The result will depend on the music selection, sound design, and finally, mixing and mastering to integrate all the elements and give them spatiality.